Editions de Parfums was created in 2000 set up to deliver the very best creative and exclusive fragrances of luxury. The founder Frederic Malle put importance on the perfume itself and perhaps the exquisite locations of the outlets rather than on the advertising campaigns that many other brand names focused on. It was his ideas of going back to the basics that changed all the trends of the current time.

Even today those principles remain the foremost. Top priority is the outstanding quality of the luxury fragrances, fragrances that have been developed by noses of the very best developers with talent. Each of the luxury fragrances is signed by the creator and sold in boutiques throughout Paris, online and in just a few stores that are specifically selected. Luxury fragrance retailing of the future lies solely within the history of Paris and is paired with one of the very best levels of customer service. These stores have their own consultants, trained to ensure the very best in customer relations, satisfaction and service. It is these principles that have allowed the house of Malle to expand on collections with fragrances of the finest which are original and modern yet still follow the classic themes.

So how does a perfume manufacturer create luxury fragrances in an environment that is over marketed? The founder of Editions de Parfums believes the secret lies in going back to a free work setting that was once enjoyed by perfumers. All obstacles are removed that may interfere with the creative designing of fragrances and does away with the typical marketing which

Editorial | Image Courtesy Editions De Parfums