The idea for the luxury outdoor lifestyle living of Dedon began in a very unusual way. Following an accident on the field Bobby Dekeyser, goal keeper for Bayern Munich Soccer Club, decided to leave sports. He decided that he would go after his dream of becoming an entrepreneur. Right there in the hospital bed Dedon began life. Dekeyser had a vision when starting out. To create the most desirable lifestyle company in the world and to have fun doing so. For Dedon's customers, a desirable company is one that gives them inspiration through hand crafted luxury products of superb quality and lifestyle. For the people throughout the world who work for the company it was creating the very best place to go to work each day.

By 2005 Dedon were known around the globe for creating some of the finest hand crafted outdoor lifestyle furniture. Dedon gathered many prestigious awards for their futuristic and luxury designs and people waited in line to get their hands on products. Their exclusive furniture is now sold in over 80 countries around the globe and Dedon continue to expand. Dedon have numerous innovative designs behind them and many signature pieces. The luxurious "Orbit" is one of the most famous around the world. A futuristic design that redefined the concept of furniture, there was a huge waiting list for the Orbit design when it was released, with Brad Pitt being one of many waiting for their order.

In 2010 Dedon were 20 years old and launched a groundbreaking campaign ad

Editorial | Image Courtesy Of Dedon