prestigious of locations, Knightsbridge. There was no turning back and as theGraff dynasty grew, a new era began with the opening of a flagship store in New Bond Street. luxury stores then followed in Monte Carlo and New York, among others. TodayGraff have over 300 stores in locations around the world. Laurence Graff has held some of the world's finest and most treasured luxury diamonds in the palm of his hand including, "The Emperor Maximillian", "The Windsor Diamonds" and the "Hope of Africa".

In 2008, Graff purchased what was at that time one of the world’s most valuable diamonds, the superb "Wittelsbach diamond", at 31.06 carats it is an internally flawless, natural fancy blue diamond. After purchasing the luxury diamond Graff set about re-polishing the stone, allowing it to achieve its full lifestyle potential. Diamonds are a girl’s best friend whether blonde, brunette, brown or black, and Graff diamonds are some of the most fabulous in the world, they are diamonds that are forever.

Editorial | Image Courtesy Of Graff