The House of Graff... this name is known throughout the world as being home to some of the very best luxury jewels in the world. A name associated with luxury and the rare and beautiful lifestyle things in life. It conjures up thoughts of excellence, of artisanship unlike any other when it comes to diamonds of the finest quality. Graff is one of the very best diamond companies, producing luxury polished diamonds from mines all around the world that have been rough sourced. Based in Johannesburg, South Africa, Graff have over 300 specialists working on a team, polishing tens of thousands of luxury diamonds, each is unique, from the diamond itself, which has been perfectly cut, to the hand finished magnificent piece of lifestyle jewelry.

LaurenceGraff, named the "King of Diamonds" had a love of diamonds from a very early age. In his own words he "was born to be among diamonds", born in London he worked amongst the "Hatton Garden" district and soon began making pieces of his own which were described as "superb". When Graff reached 24, he had two of his own jewelry shops in London and began travelling all over the world building up his clientele. On reaching 30 years of age, Graff had some of the wealthiest individuals in Britain as clients and was famous for being the largest manufacturer of luxury jewelry in Britain. Graff was the first jeweler to be given the Queens awards to Industry and Export in 1973; an award that he would win again on three separate occasions. Also in the same year Graff opened his first major retail store in one of London’s most

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