A Swiss watch is synonymous with sophistication, elegance and precision. Roger Dubuis, a Geneva based Horologer has added a touch of audacity and creativity to this, forgiving the pun and the timeless heritage.

Serious craftsmanship and tradition are at the heart of the brand, each new creation is a testament to an impressive set of skills. However, craftsmanship is by its nature the ability to develop and create new things. It is for this reason that Roger Dubuis embrace an extravagant and rebellious attitude to each design and concept.

The Roger Dubuis Manufacture was founded in 1995 and has since then been characterized by its groundbreaking imagination and versatility. Powerful and eye catching designs are an integral part of each collection. Aesthetics are subtle and can alter the feel and tone of each creation; it is for that reason that they are endlessly fretted over in order to provide the perfect finish. They seek to be bold and daring; to strike out with their very own identity.

Though in many cased beauty might only be skin deep, the true value of a Roger Dubuis timepiece can be perceived in its hidden inner mechanisms. The intricate and meticulous systems undergo rigorous and endless tests to provide a perfect finished product. From conception to conclusion a timepiece is built up on the belief that quality is the most important factor.

Roger Dubuis Manufacture is adamant on this one all important factor. So much so in fact that every single component and part is created by the firm itself in order to maintain a firm grip on the quality control. A most impressive feat when we consider that a single mechanical movement piece require more than 600 different parts.

The watch making firm currently offers seven different collections, though each one features the unique style of the manufacture, each one has its own distinctive character as well as of course a number of impressive novelties. The Monegasque collection, one of the more recent debuts, draws its inspiration from the timeless Monte Carlo, the Principality in the South of France. The watch collection draws its strong lines and understated glamour from the star studded town. The Valentine’s Day selection is dedicated to finding the perfect Valentine’s gift for a loved one.

Power and extravagance is captured by the daring and intricate Excalibur collection with its complex and awe inspiring designs. The Pulsion time pieces also share in the flamboyant and dynamic designs, with open or semi open dials revealing the complex mechanisms.

The watches in the Velvet collection are ideal for a true diva, combining technical marvels with a touch of feminine allure. Despite the elegance and glamour of these space age watches the spirit of haute horlogerie is still very much present, even more so in the Hommage collection; a series of watches that meet the highest precision standards in the industry.

Simply put, Roger Dubuis is bringing the true spirit of horlogerie into an audacious future.

definitly one to have in any serious watch collection!

Text by Sean Hagerty

Images Courtesy Of Roger Dubuis