Eres is known for their body architecture of the very best when it comes to luxury fashion swimwear. The brand name is trend setting and daring and has been a force in the world of swimwear for more than 40 years thanks to their know how and iconic style.

The lingerie collections from Eres are based on simple designs of the very best which reveal another facet of their creativity, and this is an elegant balancing act between technique and style. The luxury fashion brand for summer began by the beach when Irene Leroux decided that women wanted and needed swimwear not only for the summer months but for all year long. This was swimwear that would follow in the steps of haute couture collections. The designer set about modernizing the world of swimwear starting with the boutique belonging to the family at Place de la Madeleine.

One of the hallmarks of the luxury fashion swimwear brand name was purity. The designs from Eres swim wear are sculpted to fit womens bodies perfectly thanks to cuts that are considered to be ingenious without having to have boning and padding. The designer created sculpted exclusive comfortable fabrics of the very best. The concept of this swimsuit was one of impeccable quality that fit the women like a second skin. The designs were much more than a new style, they were a brand new philosophy which perfectly illustrated the art of the body through fashion. Today the brand name is well known for their luxury swimwear with designs that are contemporary and which are increasingly high tech thanks to innovative fabrics and a reputation for quality.

In 1988 the brand name launched their luxury lingerie fashion collections. Once more the designs were made to illustrate the shape of a womens body and were designed in resilient and refined fabrics that were cut perfectly to satisfy the curves of a woman. The collections included shades such as nude, along with muted shades which had never before been used in fashion lingerie. Pastel along with powdery tones helped to enhance sophisticated laces used in the designs.

Eres had never been one to follow fashion trends and this is evident in their new collections which have their own modern identifiable style, colors, cuts and motifs of the very best. They have formed the signature of the fashion brand name which is easily recognizable by aficionados of the luxury lingerie and swimwear. Today the products of Eres can be purchased from more than five hundred different sales points spread out across the world, including twenty boutiques in Paris, Cannes, Monaco, Saint-Tropez, Milan and Los Angeles, among many others.

Editorial | Image Courtesy Of Eres